Market & IndustrySmart
Seres takes control of Aito as Huawei earns $7,500 per car
The Chinese group reshuffles its EV alliance as profits weaken and Huawei keeps monetizing its tech role.
17 September 2026 1 min read 21 views
Seres Auto has strengthened its position in Aito, the brand created with Huawei, at a time when earnings are under pressure. The move changes the balance of the project and gives Seres a more direct role in running the brand.
Huawei, meanwhile, continues to profit from the partnership with an estimated fee of $7,500 for each vehicle. For China’s EV market, it is a clear sign that ties between automakers and tech giants are becoming more strategic, but also more expensive.