Smart teases the new #2 with a global mural campaign
The German brand unveils its city car through an art-led teaser campaign, hinting at its next move in urban mobility.
Smart has taken an unusual route to preview the new #2: a mural campaign in cities around the world. The initiative gives an early look at the model, which is expected to carry forward the spirit of the tiny two-seater that made the brand famous.
The newcomer is aimed at putting Smart back into the compact city-car spotlight, with a strong electric focus and design tailored to urban driving. For Italian readers, it signals a clear ambition: the brand wants to reconnect with drivers looking for a small, modern car suited to city life.
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