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Toyota Century SUV, a global model: the shift starts in Detroit
Toyota’s luxury SUV is moving beyond Japan, with the brand now seeing it as a product for international buyers.
5 October 2026 1 min read 4 views
Toyota is pushing the Century SUV beyond its traditional role as a Japan-only model. In Detroit, the brand’s chief technical officer described it as a vehicle with global potential, signaling a broader strategy for Toyota’s luxury ambitions.
The Century SUV aims to combine high comfort with top-end image, entering a segment long dominated by European premium brands. For Italian readers, the message is clear: Toyota wants a stronger presence at the top end of the market, not just in mainstream hybrids.