Market & IndustrySmart
U.S. new-car market stays flat at 15.6 million SAAR in October
Sales matched September’s pace, as incentives and electrified models helped keep demand resilient in the U.S. market.
25 October 2026 1 min read 3 views
The U.S. new-car market ended October at a 15.6 million-unit annualized rate, virtually unchanged from the previous month. The reading shows that demand remains resilient despite high interest rates and still-elevated transaction prices.
Dealer incentives continue to support sales, along with stronger demand for electric and hybrid vehicles. For European brands, the message is clear: the U.S. market remains active, but success depends on targeted offers and a sharp focus on value for money.
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