Ultraviolette looks for ways to offset rising chip costs

Ultraviolette, an Indian electric motorcycle brand, is looking for solutions to limit the impact of higher chip costs on its production expenses. The goal is to avoid passing the pressure from electronic components on to final prices.

As a fast-growing EV company, it sees supply-chain management as a key issue to preserve competitiveness and profitability. The case shows how semiconductors remain crucial even in the electric two-wheeler market.