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US market, winners and losers in May car sales

Toyota, Honda and Ford gain ground in the United States, while Stellantis and Nissan suffer the sharpest slowdown.

17 October 2026 1 min read 18 views

The US car market showed signs of strength in May, supported by demand for hybrid models and a rush to buy before possible price increases. Toyota, Honda and Ford were among the month’s strongest performers, helped by refreshed lineups and solid vehicle availability at dealerships.

At the other end of the table, Stellantis and Nissan delivered weaker results. Pricing pressure, high interest rates and the shift toward electric vehicles continue to make the US market uneven, keeping it a key indicator for the global auto industry.

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