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Auto sales in China weaken even during the usual peak month

September typically boosts demand, but this time the market lost momentum. Price cuts, softer spending and tougher competition weighed on sales.

14 October 2026 1 min read 0 views

China’s car market slowed even in September, a period that usually delivers stronger sales. The weaker result suggests that demand is cooling more broadly than expected.

Heavy discounting, a less upbeat economic backdrop and cautious buyers all played a role. For automakers tied to China, the figures are another sign that a rebound is not guaranteed, even in the industry’s most important seasonal window.

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