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XPENG prepares South Korean launch and appoints Lee Man-sik
The Chinese electric carmaker strengthens its international expansion plans with a new local management structure.
3 November 2026 1 min read 9 views
XPENG is preparing to enter the South Korean market. The Chinese automaker, which specialises in electric vehicles, has appointed Lee Man-sik as managing director for the country.
The appointment marks an operational step towards commercial expansion in the peninsula, where XPENG aims to establish a direct presence and compete with local and international brands already active in the electric-car sector. No details have yet been announced about the models, sales network or timing of the launch.
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