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Hyundai Plans 3 New SUVs by 2027: Targets Nexon EV and Sierra Rivals

The Korean brand is speeding up its SUV strategy with three models due by early 2027, aimed at key mass-market and electric segments.

28 September 2026 1 min read 0 views

Hyundai is developing three new SUVs set to arrive by early 2027, with a clear focus on high-volume models and competition against strong local nameplates. Among the expected launches are vehicles designed to challenge the Tata Nexon EV and the latest Sierra-related contenders.

The plan is meant to strengthen the brand in the hottest segments, where range, technology and pricing matter most. For Italian readers, it highlights a broader trend: global carmakers are putting more weight on compact SUVs and electrified powertrains, now the real drivers of demand.

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