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Hyundai prepares three new SUVs by 2027: challenge to Nexon EV and Sierra

The Korean brand is speeding up its lineup with three SUVs aimed at electric and strategic market segments.

28 September 2026 1 min read 0 views

Hyundai is working on three new SUVs set to debut by early 2027, with the goal of strengthening its position in the most competitive market segments. Among the expected models are products designed to take on rivals such as the Tata Nexon EV and Tata Sierra.

For Italy, the plan confirms the brand’s strategy: more room for electrification, distinctive design and high-volume models. If the project stays on schedule, Hyundai’s lineup will expand right when the European market is asking for compact, efficient and tech-focused SUVs.

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