Jaguar targets US tech millionaires with new electric car
The British brand unveils a new electric car and bets on wealthy customers from the American technology sector.
Jaguar has unveiled a new electric car at the heart of the British brand’s revival in the premium segment. The project is aimed primarily at wealthy buyers in Silicon Valley and the US market, where technology and zero-emission mobility are closely connected.
The strategy marks a change of direction for Jaguar, which wants to strengthen its identity as an exclusive and innovative carmaker. The new vehicle is expected to support the brand’s global repositioning and attract customers willing to invest in a luxury electric car.
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