Jaguar Type 01, the electric challenge to relaunch the brand
Extreme design, electric technology and premium ambitions: the Type 01 aims to mark Jaguar's rebirth.
The Jaguar Type 01 is the manifesto of the British brand's new era: an electric grand tourer with spectacular proportions, designed to stand out in the premium segment. The project focuses on minimalist shapes, a refined cabin and a strong visual identity.
The car previews Jaguar's strategy to regain prominence by gradually replacing its traditional range with more exclusive electric models. Pricing, performance and final specifications are still to be confirmed, but the Type 01 will have to turn design into sales to revive the brand.
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